An herbal-based nutritional supplement containing the leaf sheaths of the plant Sorghum bicolor, with potential antioxidant, anti-inflammatory, chemopreventive and immunomodulating activities. Sorghum bicolor supplement contains various phytochemicals, including phenolic acids and polyphenols such as proanthocyanidins. Sorghum bicolor supplement is particularly rich in 3-deoxyanthocyanins, such as luteolinidin and apigeninidin, and appears to induce apoptosis and inhibit cell proliferation in cancer cells through the stimulation of various apoptosis promoter genes and the downregulation of certain apoptosis inhibitor genes. In addition, due to the strong antioxidant nature of the phytochemicals, these compounds are able to scavenge free radicals and prevent tissue damage. Also, intake of this supplement modulates the immune system by both increasing the activity of natural killer (NK) cells and initiating the activation of macrophages.
 
Protective customers are:
As of my last knowledge update in September 2021, specific companies directly purchasing or utilizing 3-deoxyanthocyanidins as ingredients, colorants, or additives might not have been extensively documented due to the relatively limited commercial availability and research in this area at that time. However, I can provide insights into the types of companies or industries that could potentially be interested in purchasing 3-deoxyanthocyanidins for various applications:
Food and Beverage Companies: Large food and beverage companies, especially those producing natural or health-oriented products, might express interest in 3-deoxyanthocyanidins as natural colorants or functional ingredients. These companies often seek natural compounds to enhance the nutritional profile or visual appeal of their products.
Pharmaceutical and Nutraceutical Companies: Companies in the pharmaceutical and nutraceutical industries might explore the potential health benefits of 3-deoxyanthocyanidins for use in dietary supplements or medicinal products due to their antioxidant and potential therapeutic properties.
Cosmetics and Personal Care Companies: Manufacturers of cosmetics and personal care products may consider natural compounds like 3-deoxyanthocyanidins for their antioxidant and potential anti-aging properties, or as natural colorants for skincare or makeup products.
Specialty Chemicals and Ingredient Suppliers: Companies specializing in providing ingredients, additives, or specialty chemicals to various industries (food, beverage, pharmaceuticals, cosmetics) might be interested in sourcing 3-deoxyanthocyanidins to meet the demands of their clients seeking natural and functional ingredients.
Research and Development Firms: Entities focusing on research and development in the fields of food science, biotechnology, or natural products might be interested in exploring the potential applications and benefits of 3-deoxyanthocyanidins, driving their commercialization.
Agricultural and Biotechnology Companies: Entities involved in crop cultivation, agricultural biotechnology, or genetic engineering might explore ways to enhance the production or content of 3-deoxyanthocyanidins in crops to meet the demand for these compounds.
Please note that the specific companies interested in purchasing 3-deoxyanthocyanidins for commercial applications might have evolved or expanded since my last update. It would be advisable to conduct market research, explore industry reports, or consult relevant databases and trade associations in the sectors mentioned above to identify current companies actively involved in purchasing or utilizing such compounds.
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